Yorkshire Air Ambulance
Charity
Design & Print
When Yorkshire Air Ambulance approached us, they had a clear vision for their project: a full-colour, visually engaging booklet to showcase their 2024 annual report. They wanted a compilation of their achievements, stats, and data from the past year— presented in a way that was both professional and easy for readers to understand.
Speak to us about your project Contact us about your projectWe started by sitting down with the team at YAA to understand their goals and priorities. Working closely with them, the Ark Design team organised the data into clear and compelling sections. We sent initial test pages across to the Yorkshire Air Ambulance team to keep them in the loop about the direction the project was taking and make sure they were happy with our progress.
Every decision—from layout to font size—was made with the reader in mind, ensuring the booklet was accessible and engaging. We used a mix of infographics, charts, and bold visuals to highlight the most important statistics from the last year.
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The final product was a vibrant, full-colour booklet that brought Yorkshire Air Ambulance's 2024 annual report to life. Abby Barmby, YAA’s Director of Marketing & Communications, was thrilled to see the final product: “The finished report was excellent and captured all the elements I was looking for – we have also had lots of compliments from stakeholders since it was published.”
We're proud to have played a part in amplifying Yorkshire Air Ambulance’s message, and can’t wait to see how they continue to make a difference to the people they help in 2025 and beyond!
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