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New Year, New Hires: How Custom Stationery Can Elevate Your Employee Welcome Packs

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Hiring Season Has Arrived!

January: The Christmas decorations have come down, and the year ahead is just full of tantalising possibilities. For businesses, it’s also one of the busiest times for recruitment. According to Forbes, the beginning of the calendar year is when companies get serious about hiring. Budgets are refreshed, business goals are set, and it’s time to bring in some brand new talent to make those big plans happen.

At the same time, many employees return from their Christmas break reflecting on their careers and deciding it’s time for a change. This combination of eager employers and motivated job seekers makes January and February the prime months for onboarding new staff.

If your business is part of this recruitment wave, now’s the perfect time to think about your onboarding process, and how to make it memorable for your new hires. After all, a great first impression can make all the difference!

What's Onboarding Really About?

Onboarding goes beyond just setting up email accounts and handing out passes for the building. It’s the process of welcoming new employees into your company and giving them the tools, knowledge, and confidence they need to succeed.

A good onboarding experience can help new hires feel like they’re part of the team from day one, and that sense of belonging is key to long-term success.

But the whole onboarding process isn’t just about information and tasks. It’s also about making new employees feel welcome. And that’s where thoughtful, branded welcome packs can really shine.

Why Do First Impressions Matter?

We all know the importance of a great first impression, and that goes far beyond the initial handshake. When you invest time and effort into welcoming new employees, you’re setting the tone for their entire experience at your company. A thoughtful onboarding process sends the message that your business is organised, professional, and genuinely excited to have them on board.

This isn’t just about being nice; there’s data to back it up. According to Glassdoor, companies with a strong onboarding process see a massive 82% improvement in new hire retention and a 70% boost in productivity. Starting off on the right foot can lead to happier employees, better performance, and a stronger workplace culture overall.

One simple way to make a great first impression? Providing a customised welcome pack that’s both practical and thoughtful. It’s a small gesture with a big impact, showing new employees that they’re valued from day one.

The Magic of Custom Stationery

Custom stationery creates a polished, cohesive experience that helps employees feel connected to your brand from the start.

Here's why custom stationery is such a game-changer:

  • Professionalism: Branded materials instantly signal to employees and customers that your company is organised and professional.
  • Consistency: When everything matches your company colours and logo, it reinforces your brand identity in a subtle but powerful way.
  • Team spirit: Receiving personalised or branded items can help new hires feel like they’re really part of the team.

Whether it’s a notebook or a personalised letterhead, custom stationery adds a touch of professionalism and care to your onboarding process.

What to Include in Your Welcome Packs

The best welcome packs strike a balance between practicality, personality, and a little bit of fun! Need ideas for what to include? Don’t worry, we’ve got you covered:

The Essentials

  • Notebooks and pens: Always useful, especially in those first days when there’s a lot of new information to process.
  • Employee handbook: It's useful to provide a go-to guide for company policies, values, and other key info, printed out on bespoke stationery for them to refer to in future.
  • Lanyards and ID badges: These aren’t just practical; by adding your logo and using corporate colours you can add a polished, professional touch.
  • Welcome letter: A note from the Management Team on branded stationery to welcome people to the team is a great way to make new hires feel valued.

The goal is to create a welcome pack that leaves a positive, lasting impression.

How The Ark Design & Print Can Help

At The Ark Design & Print, we specialise in helping businesses like yours create custom, branded materials that stand out. Based in Leeds, we’re here to bring your ideas to life, whether you need sleek stationery or fully customised welcome packs. Our friendly team are here to work with you at every step of the way.

Ready to Start 2025 Strong?

Creating a standout welcome pack isn’t just about the aesthetics, it’s about building a meaningful connection with your new hires. When you provide thoughtfully curated, custom business stationery, you’re sending a clear message: “We’re excited to have you on the team, and we’re here to support you every step of the way."

Date 23 Jan 2025

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