The Ark Marketing & Media were thrilled to be chosen as the media's media choice when we were asked by MEN to launch their new Sunday title. One of our key challenges was how we could connect and incorporate the city's strong sports links – our solution was to 'paint' the 2 sides of the city - blue for the City side and red for the United fans - combined with a generic yellow to promote across the whole city, as a nod to the symbolic 'worker bee' emblem, so familiar in Manchester.
Using a combination of large format and digital sites, busy rail-stations and bus rears and promoting different copy across the week to build reach and frequency across the city, the campaign delivered over 1,331,000 impacts, reaching over 78% in Greater Manchester and resulting in a very successful campaign for our client.