The minute sunny days are here to stay, the tourism industry springs into bloom. There’s something about the nicer weather that kick starts everyone’s need for a holiday.
It’s not unusual for attractions to be competing for visitors’ attention. After all, if you’re in the tourism trade, it’s your job to make yourself known to potential customers and encourage them to visit your business.
Print has a habit of leaving a lasting impression – especially since it’s easy to revisit. Tourists can keep in their bag, annotate leaflets with bookings and outings ideas, and generally just hang on to it to mull over. It might even turn into a souvenir that goes home with them.
Print marketing cuts through all the digital noise and provides information in a striking and helpful way that leaves a lasting impression. They can also be tied into your existing branding campaigns, so all of your promotion is seamless.
If you can craft a brochure or leaflet that’s engaging, it’ll get picked up by interested tourists - especially if it stands out.
Eye-catching physical print is easy to recall, and because people tend to hold onto leaflets and brochures for the duration of their stay, it’s more likely to stick in their mind longer than anything they’ve seen on a screen.
A clever brochure design can do so much more than just list and inform. It can tell a story that hooks the reader and makes them want to hold onto it.
A well-designed brochure, welcome pack, leaflet or map can catch a tourist’s eye and get your business their custom. Tourists are already open to ideas and inspiration so it should be your leaflet that gives it to them.
Print marketing can also seem more tailored to the tourists if it’s sharing information specifically for someone visiting that area. Brochures and leaflets that contain itineraries or even discount dining vouchers are another great way to encourage tourists to pick them up and keep them. So, how can print revolutionise tourism?
There are lots of different applications for print marketing when it comes to tourism this summer, including:
It’s easy to feel lost when it comes to brochure printing and can be hard to strike that design balance that gets your brand in their hand.
That’s where our team come in. At The Ark Design and Print, we keep things simple—sharp design, quality print, no ego.
Our team can work with you on eye-catching designs for tourism marketing to help you make a splash this summer. We'll help you with leaflets, brochures, and welcome packs to inform, inspire and welcome, and help your customers make the most of their time at your hotel, business or tourist attraction.
Ready to get started on kickstarting a summer boom for your business? The Ark Design and Print makes leaflet and brochure printing easy – from design concept to final product. Get in touch with our team today and let’s discuss your project!