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The Ark is delighted to have worked with the renowned charity Martin House Children’s Hospice, evolving their visual identity into a more modern and mature look and feel and one more befitting the digital age in which we live.
We have redrawn the logo while still keeping the child-friendly, bright and colourful qualities of the original. The colour palette has been reduced and is now more focused and the new strapline – Here when families need us most - has an emotive appeal that encompasses the full scope of the Martin House offering.
To build a consistent presence and gain better recall we have designed templates for all key pieces of communication.